400% revenue increase

BEFORE working with the Funnel Sisters this health and fitness coach’s biggest launch was $2,900. AFTER working with the Funnel Sisters she celebrated her best numbers to date, netting over $12,000 in sales.






We're the sales copywriters and funnel designers behind extraordinary brands and exceptional entrepreneurs making their inspiring mark on the world.


fitness coach alicia jones

webinar audit, edit and launch emails

quarter four pressure launch

sold organically via email

The Dilemma

Alicia Jones is a highly recognized health and fitness coach that specializes in helping women over 50 gain strength, get energized and lose weight on their terms.

And while Alicia runs a thriving fitness business, she wanted a boost in leads, sales, and students for her signature program, Over Fifty Fit and Fabulous.

She needed someone who would add stories, personality, high-energy and positivity into her webinar slides, launch and nurture emails.

So after a word-of-mouth recommendation, she decided to partner with the Funnel Sisters.

Because Alicia’s voice is so distinct and her audience is so niched, the avatar deep-dive was a critical component to our writing process.

This coupled with the testimonials she sent over, (and combined with our own unique marketing research methods), allowed us to dig deeper into her brand and learn more about who she serves and their specific needs, pain points and desires. It also allowed us to Cleary see what made her offer so valuable and unique in the market, so we could edit and write with power and specificity.

The RX

The Funnel Sisters got to work immediately auditing and editing her launch email content.

We took the testimonials and stories she shared inside the deep dive session and used that to infuse brand voice, personality, stories of hope, positivity and transformation inside of her content.

This allowed her to connect with her readers on a personal level while also moving them towards the sale.

Nickie then watched her past webinar presentation and looked over slides to find areas where she could infuse more sales triggers and keep the audience more engaged.

Lastly, we audited the sales page to ensure it included enough story to keep readers engaged and reading down the page. And all of the necessary persuasion, sales triggers and direct response elements that compelled the audience to buy.

We delivered the audit to her via loom video and document, so she could have a visual and audio representation of all of the copy and design she needed to change to achieve maximum conversions.

A few hours after her first email went out she received the sweetest reply from a customer,

“This is exactly what I need to see in my inbox this morning… what are the next steps to connect with you and get… started”

We were so excited for her.

The copy connected with the heart of this customer and she ended up selling one seat in her program before the official launch.

The Epilogue

This launch was her biggest one to date.

By working one-on-one with her and taking special care to understand….

> Her audience and brand voice
> Creating content using the voice of her customer
> And writing to her readers niche specific obstacles

She yielded over $12,000 in sales and built a deeper connection with her clients (and did we mention that she didn’t run any paid ads to her program as well).

Next Case Study coming soon!

"I have been wanting to touch base for a while and say THANK YOU THANK YOU SO MUCH for helping make this last launch my most profitable to date!! We pulled in over 12,000USD which considering my last biggest launch was just over $2900, that's a VERY BIG DEAL!! So, thank you thank you!!

I would love to share all the fun stats with you all, and get the next project moving with you! Thank you again for all that you two have done!"

Alicia Jones

Ace in the hole.


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This is for the latter.